KOCO2 (pronounced ‘Co-cka-too’) is the Climate Change brand. It is set to become the most universally recognisable visual reference for the most pressing issue that mankind has ever had to address - Climate Change and its environmental consequences.

KOCO2 exists to raise, remind and reinforce our awareness, responsiveness and ongoing commitment to live our lives today for the benefit of tomorrow. As a visual representation it is an expression of all the things that many of us already say and do to reduce our daily climate change impacts.

Most of us are already ‘KOCO2’ at heart. We’ve just never had the chance to think about it in that way - until now.

KOCO2 is the sign for these times — for OUR times. It takes the familiar, and linear or one-way, notion of ‘bird-as-messenger’ and transforms it into the continuous, never-ending and mutually reinforcing one of ‘bird-as-message-and-messenger-and-message-and…‘.

The need for KOCO2 is both ‘a matter of Fact and a matter of Act’. Endless talking around the problem of Climate Change is pointless unless we act on what we learn and share that learning. We must all walk the talk or as KOCO2 says: “Walk the squawk!”.

KOCO2 is the perfect metaphor for the need to bring circularity and feed-back loops into our destructive, linear lives. We are all familiar with the mantra ‘Reduce, Re-Use, Recycle’, which is a perfect example of the circularity that needs to lie at the heart of the way we choose to live. It is no accident that we talk about ‘lifecycles’ in nature. Nature is a continuous cycle of birth, growth, death and renewal — succeeding precisely because it creates no waste which doesn’t become the feed-stuff for one species or other. This is a model mankind must copy.

Nike is one of the most famous brands in the world, using the well-known Nike ’swoosh’ and the strapline ‘Just do it!’. At KOCO2 we reckon that the ‘swoosh’ has evolved and, shoes or no shoes, we’re already on the most important journey of our lives, so ‘Don’t ‘Just do it!’, KOCO2 it!‘

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